MEDIA RELEASE: September 29, 2010
Matt Moran & Cuisinart
A New Team in the Kitchen
Two great cooking icons have been brought together to form an alliance that will inspire and enhance the entire home chef cooking experience.
Superstar Chef Matt Moran has been a long time supporter and home user of the internationally renowned leader in home appliance technology, Cuisinart.
With a unified mission to raise awareness on the real benefits of using the right kitchen tools for cooking on a day to day basis, Matt will be creating home friendly recipes, giving cooking tips and providing education on how to properly care for your food preparation equipment.
To launch the association with Cuisinart, Matt will be promoting the new Elite Collection duo as part of their renowned food processor range.
It is very exciting to be a part of this next generation in consumer interaction with food says Matt Moran. CUISINART shares my passion for creating innovative and contemporary food using fresh Australian produce and take consumer education about food preparation very seriously. It is wonderful to team up with these two leading brands.
Cuisinart has long been the sought after must-have for the beating pulse of any home that is the kitchen. At the heart of the new Elite Collection is the 14-Cup Die Cast Metal Food Processor.
Eliminating the need to clean bowls in between tasks are the three nested work bowls at 14, 11 and 4.5 cup sizes, allowing the cook to create an entire recipe with the one machine and without interruption.
Industry-first features that make Cuisinarts Elite unit the most innovative, high performance food processor on the market include an exclusive BladeLock and SealTight system. A 1,000-watt peak power motor also makes it the companys most powerful to date.
The BladeLock system ensures the blades stay locked in place when the food processor is in use or while pouring out ingredients to ensure leaks from the bottom of the bowl are pre-vented.
Designed also to maximize every bowls processing capacity by eliminating drips and leaks is the SealTight advantage system. For safety and ease of function, further features include a lid integrated easy on/off lock with push button release, electronic on/off touchpad controls with Dough and Pulse function, and a retractable cord for clutter free countertop storage.
Rounding out the Elite Collection duo is the diminutive yet high performance Mini 4-Cup Die Cast Metal Chopper/Grinder, featuring the stainless steel Auto Reversing SmartPower blade for processing both hard and soft foods. Perfect for grinding through spices and other harder foods like Parmesan or coffee beans, the blunt blade edge provides a powerful cutting surface. On the other hand the blending and pureeing of higher water content softer foods such as onions, tomatoes, sauces and cooked vegetables are catered for by the blades sharp edge, also designed for the delicate chopping of herbs.
The home cooking landscape has changed forever thanks to the phenomenal success of shows like MasterChef and the ever increasing popularity of its iconic chefs, and Cuisinarts equipment advances will continue to drive this further.
Just the Facts:
Everyday Retail Price
14-Cup Die Cast Metal Food Processor, $649
4-Cup Die Cast Metal Chopper/Grinder, $119
The Cuisinart 14-Cup Die Cast Metal Food Processor and 4-Cup Die Cast Metal Chopper/Grinder are available at David Jones and better quality homemaker stores nationally. For your nearest stockist phone 1800 808 971 or visit the store locator on the Cuisinart.com.au website.
Contact Meredith Fraser for images, samples or quotes from Matt Moran regarding Cuisinart.